Точки pricing for merchants
€3.99 a month. That's the page.
The rest is detail: no setup fee, no hardware, no POS integration, no percent of your sales, no contract. Billed by Stripe, cancelled in one click. The points you award come from top-ups you control — buy as much or as little as you want, whenever you want, and the subscription never grows.
Start for €3.99/mo Running multiple shops? See Pro
Everything below is the entire cost model. We publish it because the math is the product.
The only other number
Points are pay-as-you-go. You see the cost before they move.
Your shop buys points at €10.70 per 1,000 — top up whenever you like, as much as you like. Points sit in your balance until you choose to award them.
Every €1.00 of customer loyalty value you award costs approximately €1.19 all-in. Your dashboard shows the charge before you publish a card, step or offer.
| Customer loyalty value | Funded |
| Community rewards around your card | Funded |
| The network's environmental contribution | Included |
| Approx. cost per €1 awarded | €1.19 |
The promise: the loyalty value and rewards surrounding your card are funded as points are issued — never left as an unfunded promise and never carved out of a future busy Saturday.
The control stays with you: choose the reward, see its cost, then decide whether to publish it. Serious applicants receive the full worked allocation before committing.
Compare: a blanket 10% discount
- 10% off for everyone costs you 10% of every sale
- Точки costs about €1.19 for each €1 of loyalty you choose to award
- You decide when points flow — per card, per step, per offer
- Unused escrowed points refund themselves automatically
- Top-ups are pay-as-you-go — you decide when and how much
One card, or a growth partner
Base runs your loyalty. Pro builds it with you.
Base is the whole engine — one live loyalty card you can reshape anytime, every reward pool, QR check-in and win-back offer, with points you top up as you go. Pro is a curated, by-application tier for shops that want more: publish more than one card, reach members with branded push, and open with €250 of rewards we seed for you.
| Base · €3.99 | Pro · €29 | |
|---|---|---|
| Live loyalty cards | 1 | multiple |
| QR check-ins, pools, win-back | ✓ | ✓ |
| Pay-as-you-go point top-ups | ✓ | ✓ |
| Branded push to members | — | 3 / month |
| Growth credit | — | €250 |
| Cards designed with you | — | ✓ |
| How you get it | self-serve | by application |
Asked by every shop, answered once
Pricing FAQ
How much does a loyalty program cost with Точки?
€3.99 per month, flat. There is no setup fee, no hardware to buy, no POS integration, and we never take a percentage of your sales. You can cancel anytime.
Do I need hardware or a POS integration?
No. Your counter gets a QR code — printed on paper or shown on any tablet or phone. Customers scan it to check in; you approve visits from the web dashboard.
Who pays for the giveaways and prize draws?
Точки funds community rewards from the point charge and network revenue — never by taking a percentage of your sales or charging customers to enter. THE DROP, the network-wide prize draw, is funded entirely by company revenue; there is no purchase of entries.
How do I fund the points I award?
Top-ups, whenever you choose: your shop buys points at €10.70 per 1,000, and they sit in your balance until a card awards them. There is no minimum or fixed schedule, and the €3.99 subscription never changes — you scale rewards exactly as fast as you want to.
Can I cancel anytime?
Yes. Billing runs through Stripe on a monthly subscription with no contract. Cancel from your dashboard and it simply stops renewing.
Do I own my customer data?
You see your own shop's loyalty activity — who visits and what they redeem — and use it only for your own customer relationship. We never sell data, show ads, or share it with ad networks. Customers can delete their account and its data at any time.
What does awarding points actually cost my shop?
Every €1.00 of customer loyalty value you award costs approximately €1.19 all-in. That supports the customer reward, community rewards around your card and the network's environmental contribution. Your dashboard shows the charge before you publish — no surprises later.